Sales Isn’t About You. It’s About Them.
Re:them is the buyer-aligned sales system that turns your playbook into real-time action — powered by PlaybookOS and brought to life with Wingman — so your team wins more deals, faster, and drives predictable revenue growth.












Buyers Want Clarity. Not Pressure.
Most sales tools focus on processes and metrics. Your buyer seeks something more straightforward: confidence.
“Ask the right question, not just more of them.”
“Know when to pause, not just push.”
“Follow a system — but never sound like one.”

Your Sales Playbook. Automated.
Translates ICPs, personas, USPs, and methodology into live logic
PlaybookOS powers both rep-guided and autonomous selling
Learns what wins (and what doesn't)
Integrates with CRM to keep your data aligned

Meet Wingman. Your In-Call Edge.
Built on PlaybookOS, Wingman guides reps in real time with the clarity of your strategy and the confidence of your best performer.
Prompts reps live during calls
Suggests questions, counters objections
Detects buyer signals and adapts accordingly
Sends follow-ups, summaries, and updates to CRM
It doesn’t sit beside your rep. It flies beside them.
How it works
Step 1
PlaybookOS AI agent interviews build or refine your sales playbook.
Step 2
PlaybookOS converts it into adaptive logic.
Step 3
Wingman delivers guidance live in the workflow.
Step 4
Reps act on that guidance in real conversations — asking the right questions, handling objections, and moving deals forward.
Step 5
Outcomes feed back into PlaybookOS for continuous improvement.
Re:them is built for:
- Stage 1 momentum
- Playbook execution
- Buyer-first conversations
✅ Real-time execution, not just analysis
✅ Memory-driven improvement
✅ Designed for alignment, not assistance

Who It’s For
Re:them is designed for Sales Leaders, Enablement Teams, and Founders who want to transform their sales processes. Our system helps you operationalize training and scale high-performer behavior.
Sales Leaders
Systematize success
Improve close rate
Enablement Teams
Operationalize training
Reinforce methodology
Founders
Nail early GTM clarity
Scale high-performer behavior
Ready to Flip the Focus?
Re:them turns your Sales Playbook into real-time execution.
Powered by PlaybookOS. Delivered through Wingman.
Always centered on the buyer.