Sales Isn’t About You. It’s About Them.
Re:them is more than a product. It’s a belief system: buyers make decisions when they feel understood. We built Re:them to make every sales interaction about them — not us.
Why We Exist
Most sales tools serve the seller: more pipeline, more data, more dashboards.
But the buyer doesn’t care about any of that.
Buyers care about one thing:
Do I feel confident enough to move forward?
Re:them is built on 3 truths:
Buyers buy outcomes, not features.
Outcomes are triggered by emotion and timing.
Sellers win when they ask the right questions.
From Belief to System
Re:them operationalizes this philosophy through:
PlaybookOS
Your playbook, automated and adaptive.
Wingman
Your in-call ally that delivers the right prompt at the right time.
Outcome-Based
Analytics with clarity on what works and why, with revenue at the top.
FAQs
Your questions answered about Re:them and how it transforms sales.
Re:them is a sales system designed to align with buyers. It transforms your sales playbook into real-time execution, enabling reps to ask better questions and follow proven strategies. Ultimately, it helps build buyer confidence.
Unlike Gong or Chorus, which analyze calls after they occur, Re:them provides real-time guidance during calls through Wingman. It remembers effective strategies with PlaybookOS, ensuring you don’t just observe but actively win in the moment. This immediate support distinguishes Re:them from traditional tools.
Re:them aligns with the buyer's journey, guiding sales reps through Discover, Evaluate, and Convert stages. This approach eliminates guesswork, providing clear next steps and boosting confidence in asking the right questions. Analytics directly connected to revenue outcomes further enhance effectiveness.
Re:them is designed for SDRs, AEs, CSMs, and Enablement Leaders. Each role benefits uniquely: SDRs accelerate discovery, AEs close deals faster, CSMs reduce churn, and Enablement scales coaching effectively. This versatility makes Re:them valuable across the sales team.
Re:them is priced per user, with three tiers aligned to the buyer's journey: Discover, Evaluate, and Convert. Each tier unlocks progressively deeper insights and capabilities tailored to your team's needs. This structure ensures you get the most value based on your sales stage.
“Re:” means regarding. “Them” means it’s always about the buyer. Together it reads as re:them — and sounds like rhythm. Because every sales conversation should move in rhythm with the buyer: their world, their urgency, their outcomes.
Ready to Flip the Focus?
Join the movement to make selling buyer-first. See how Re:them transforms your sales playbook into a system that wins deals in Stage 1 and beyond.